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40+ subject lines to inspire your next subject line test
To open or not to open, that is the question. A subject line is the first thing subscribers will see when your emails land in their inbox. When crafted carefully, a subject line can push email...
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What Email Marketers can Learn About Loyalty from Subscription Brands
Subscription brands won new audiences during the lockdown years of the pandemic and have weathered the economic turbulence caused by shortages and inflation. A new report says brands are doing better...
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Earth Month: How Brands Use Email to Promote Sustainability
The sustainability movement has moved from fringe groups to mainstream consumers. Research shows 70-80 percent of consumers say they look for products with an environmentally friendly focus, and...
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10 Email List Management Best Practices and Tips
Email marketing delivers the highest ROI of all marketing channels—from $36 to $42 depending on how it’s calculated. But that number’s not a given. Many factors go into measuring your ROI, but it...
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Email Copywriting Essentials: Tips and Tricks for Crafting Effective Messages
What is email copywriting? Email copywriting covers every written aspect of your email campaign, from your sender name, subject line, and preheader in the inbox to the language in your email footer. So...
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SMS vs MMS: An Explainer for Marketers
Email might be the most universal digital marketing channel, but text messaging via SMS and MMS is gaining ground. Instead of replacing email, however, text messaging can work with your email program...
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The Ecommerce Conversion Funnel: 9 Strategies to Get More Sales
magine a world where everyone who lands on your website instantly buys and then comes back every month to buy again. Spoiler alert: That’s never going to happen. Some visitors might be ready to buy,...
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Mastering the Art of Email Footers
The email footer might be the most neglected part of your message template. It’s a mistake to overlook your footer because it can affect everything from your customers’ impression of your brand to your...
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Email CTAs: Boost Conversions with Compelling Calls to Action
What are email CTAs? The call to action is the sentence or phrase in your email message that tells readers what you want them to do. But people won’t act just because you’re telling them to. So, your...
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